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Celebrating Diversity and Inclusivity in Women's Fashion

Updated: Jul 19, 2023

There isn’t a girl, who hasn’t looked in the mirror and thought about what’s missing in her, throughout her journey from being a princess to a bride. Sometimes it’s her weight, sometimes it’s the face, and sometimes, the colour.

Body Positivity
Image Courtesy: Khaleej Times

No matter how much her near and dear ones try to make her feel that her pure soul is more important than this, most of the other things influence her more deeply. One such impactful factor is trends and fashion.

Fashion starts from her first Barbie doll, her first colourful frock, her first messed up kajal, her first time wearing her mom’s saree. And when in all these moments, where a little girl should feel the happiest, finds herself not fitting in the societal expectations, can you imagine what goes in her mind?

It all starts unintentionally- some casual jokes amongst friends, relatives, or family members. The effect remains so adverse that it makes her think twice before she takes a bite from her favourite burger or buys a dress you like. Something that stays with her throughout her life.

That’s why, bringing a whirlpool of change is so important nowadays- which starts from the revolution of diversity and inclusion. Diversity and inclusion go beyond race, gender, and body size, and encompasses an understanding and appreciation of different cultures, abilities, and perspectives. By embracing these principles, fashion brands can create an inclusive environment that resonates with a broader audience and fosters a sense of belonging.

Diversity and Inclusion
Image Courtesy: Sabyasachi

From only featuring slim, lean models fitting a particular metric system of size or parameter of beauty- fashion brands have evolved, nurturing modern perspectives. They now showcase a diverse range of models, embracing various ethnicities, body shapes, ages, and gender identities.

Body positivity is another important aspect of diversity and inclusivity in fashion, which involves embracing and promoting healthy body images, challenging unrealistic beauty standards, and encouraging self-love and acceptance. Fashion brands have the power to empower individuals by offering designs and styles that flatter and celebrate diverse body types.

WNW is committed to the cause and believes every bride deserves to feel extraordinary, confident, and celebrated every day, especially on her wedding day.

Accepting Body Positivity In Women's Fashion

People start on the transforming process of accepting themselves out of a desire to defy expectations and embrace their true selves. They cope with difficulties including peer pressure, self-doubt, and pressure from society to live up to expectations of beauty.

The most relatable example of these difficulties is social media. The negative comments leave an irreversible and irreplaceable mark on the mind and heart of someone. Another take on this issue is how the social hunger to increase the number of followers and likes influences, and eventually takes over us and our Instagram handle.

But, these difficulties also serve as potent catalysts for developing and accepting oneself. Brides find motivation in reading about those who have bucked expectations and succeeded in their own way. For instance, people could look up to influencers who have succeeded in spite of challenges like body image problems or cultural norms.

Our heartiest thanks are conveyed to:

1. Sakshi Sindwani (@stylemeupwithsakshi)

2. Tanvi Geetha Ravishankar (@thechubbytwirler)

3. Aashna Bhagwani (@aashna_bhagwani)

4. Varshita Thatavarti (@varshita.t)

5. Sobhia Ameen (@sobhia93)

Their inspiring journeys have inspired thousands of other women and have become the pedestal of body positivity in India.

By telling these real-life stories, you can encourage brides to love themselves more and appreciate their ancestry, individuality, and uniqueness. Fashion brands inspire others to do the same by recognizing influencers, actresses, and models who have embraced their identity and exuded confidence.

Brides, on their wedding day, are inspired to shatter preconceived notions of beauty, establish their own personal beauty standards, and radiate from the inside. This change towards self-acceptance not only improves their personal well-being but also motivates others to embrace who they really are and to appreciate their individuality. Beauty lies in the eyes of the beholder, and the eyes of the perceiver after all!

Accepting everyone with different body types in the fashion industry is not simply a trend; it is a significant movement with the potential to influence brides' lives. It's time to challenge the artificial beauty standards that culture and the media have imposed. Every woman must feel loved, welcomed and appreciated regardless of size or form.

We should foster an environment where self-love and confidence may flourish by embracing body positivity. It's time to acknowledge the beauty found in every curve, blemish, and scar.

Breaking Stereotypes

POV: Brides

The difficulties brides frequently encounter—such as body image issues, cultural expectations, and a lack of representation—are addressed by fashion brands actively now. They showcase a variety of body shapes, nationalities, and backgrounds by using diverse models and influencers.

For example, they use plus-size models to refute the idea that beauty is limited to a certain size. They may also work with influencers that celebrate multiculturalism by publicly displaying their ethnic origins.

A special thanks go to celebrated brands like-

1. Papa Don’t Preach

2. Torani

3. Sazo

4. Estee Lauder

5. Puma

6. Aastey

7. Nykd by Nykaa

8. Polite Society

9. Nike

10. Freakins

These programs encourage diversity, encourage brides to embrace their individuality, and redefine what is considered beautiful. For instance, brands can publish tales of actual brides who defied expectations from society and embraced their uniqueness, inspiring others to follow suit.

Fashion brands play an important part in upending perceptions and contradicting accepted knowledge in the sector. WNW is challenging prejudices and redefining ideals of beauty, giving the revolution the direction it needs. The creations from WNW promote the individuality of brides and allow them the opportunity to shine on their big day, demonstrating the company's commitment to upending conventional ideals of beauty. Changing the face of fashion and fostering a more tolerant and inclusive business is WNW’s inclusive philosophy.

Inspiring Change For Diversity And Inclusivity

The new-age fashion brands play an important part in upending perceptions and contradicting accepted knowledge in the sector. They are taking the lead in challenging prejudices and redefining ideals of beauty.

For brands that lead the way in encouraging diversity and inclusiveness, the strategy of their branding also changes and motivates everyone to accept their individuality and express themselves truthfully by making some really successful themed ads. We are sure you too have shared some on Instagram, right?

Welcoming All Brides

At WNW, we value the uniqueness of our brides and recognize the importance of making each lady feel beautiful, the most beautiful, on her wedding day. Our customized styles bring out the best in various body types since beauty comes in all shapes and sizes. We aim to make every bride feel beautiful and secure while honoring her individuality and personal taste.

We value diversity and the freedom to express oneself, allowing each bride to experience true beauty and uniqueness. WNW prioritizes diversity and inclusivity by offering a range of lehengas that cater to different body shapes, sizes, and cultural backgrounds.

We strive to create an environment where every bride feels celebrated and beautiful, regardless of societal norms or expectations. We are proud to be part of this movement and encourage other brands to join us on this transformative journey toward a more inclusive fashion industry.

To be at the forefront of encouraging brides to shine on their wedding day is something we take pride in. We try to create a setting where everyone feels appreciated and secure in their distinct beauty by supporting body positivity, representing diversity, and catering to all brides.

Help us create a diverse, inclusive, and transformative fashion industry by joining forces with us. Let's work together to make a world where fashion reflects and empowers everyone who dreams.


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