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Aditi Veer

Fashion and the Agenda of INCLUSIVITY –

Fashion for All: The Delicious Evolution of Style



When you hear "fashion," do you picture skinny models, a dash of scandal, and a big splash of inclusivity? Well, today, fashion is more like an all-you-can-eat buffet—something for everyone, whether you’re a delicate croissant or a hearty meatloaf! But let’s face it, the industry hasn't always been this inclusive. There is still a long way to go before truly living up to its "fashion for everyone" mantra. For decades, runways were like a parade of impossibly thin, fair-skinned models, setting unattainable beauty standards. Imagine a world where fashion was stuck in a perpetual winter—beige box dresses everywhere, offering no representation for people of different races, sizes, genders, or abilities. The early days of fashion were a bit like an exclusive club with a rigorous dress code: only ultra-thin, white models allowed.


But then came trailblazers like China Machado in the 1950s, a mix of Indian and Portuguese ancestry, who broke fashion’s apartheid system by securing a job at Givenchy. Her groundbreaking career opened doors for other models of color, proving that beauty knows no racial boundaries. The 70s and 80s saw more breakthroughs with icons like Naomi Sims and Beverly Johnson. Sims, in particular, was a trendsetter, becoming the first African American model to grace the cover of Ladies' Home Journal in 1968 and LIFE Magazine in 1969. These women brought much-needed attention to the necessity of diversity in fashion. Fast forward to the 2000s, and we see supermodels like Liu Wen, the first East Asian model to walk for Victoria’s Secret, and Joan Smalls, redefining beauty standards on a global scale. Male models like Godfrey Gao also broke barriers, securing campaigns for luxury brands like Louis Vuitton. Yet, racial diversity is just one slice of the inclusivity pie.


Gender inclusivity is another area where the industry is making strides. More transgender and non-binary models are gracing runways and ad campaigns. Pioneers like Lea T and Andreja Pejić have paved the way, but there's still a long journey ahead. The representation of transgender and non-binary models often feels tokenistic rather than fully integrated. However, their visibility has sparked crucial conversations about gender identity and inclusivity in fashion.


Disability inclusion, on the other hand, is a glaring blind spot. Despite the adaptive fashion market expected to grow to $400 billion by 2026, runways rarely feature models with disabilities. It’s like a self-perpetuating loop: because we don’t see disability reflected in fashion, designers don’t prioritize it, and because it’s not prioritized, representation remains minimal. This cycle of exclusion leads to a lack of awareness and innovation in creating accessible and stylish fashion for people with disabilities.

 

Inclusivity also means embracing all body types. The body positivity movement has gained significant momentum, challenging the impractical beauty standards that dictated U.S. sizes 0-4 as the norm. While some brands cater to plus-size shoppers, ethical and sustainable fashion often leaves them out in the cold. Many brands consider sizes up to 3X as inclusive, but this still excludes a significant portion of the market. For plus-size shoppers, sustainable fashion can feel like an exclusive club without a welcome mat. Fast-fashion conglomerates are often the go-to style destinations for plus-size shoppers out of necessity. Lack of access is the biggest hurdle for plus-size shoppers. It’s not that they don’t care about sustainability; the conversation is just much more layered with financial and practical challenges. Elizabeth, an advocate for size-inclusive sustainable fashion, points out that plus sizing is so subjective and can vary significantly from brand to brand, making it a huge financial risk to support ethical and sustainable fashion. Sustainable fabrics often lack the necessary stretch and durability for plus-size bodies, which need more ease of movement and greater accommodation for higher friction points. The conversation around accessibility and inclusivity should shift from shaming consumers to holding brands accountable. Lydia Okello, a model and digital creator, emphasizes that it’s unfair to shame plus-size shoppers for their purchasing choices when they have limited options and often operate within a constrained budget. The focus should be on large companies producing garments at extremely fast rates with no regard for the environment.



Fortunately, some brands are making waves of change. Social media platforms like Instagram and TikTok have given a voice to underrepresented groups, allowing them to share their stories and demand change. Influencers and activists use these platforms to hold brands accountable, pushing for greater diversity and representation in fashion. Campaigns like #RunwayForAll and #WeAreFashion have gained traction, highlighting the need for inclusivity and challenging the industry's status quo. Consumer demand for inclusivity is driving change. Shoppers today are more conscious and vocal about their expectations from brands. They seek authenticity and want to support companies that align with their values. This shift in consumer behavior has forced brands to reevaluate their practices and prioritize inclusivity to stay relevant and competitive. As a result, more brands are embracing diversity in their marketing, product lines, and company culture.



The economic benefits of inclusivity in fashion are significant. Brands prioritizing diversity and inclusivity can tap into a broader customer base, increasing sales and brand loyalty. By offering a wider range of sizes, styles, and representations, brands can connect with a more diverse audience and create a sense of belonging among their customers. Inclusivity is not just a moral imperative; it's also a smart business strategy. Achieving true inclusivity in fashion requires more than just superficial changes. It necessitates a systemic shift in how the industry operates. Brands must commit to ongoing education, training, and policy changes to foster a truly inclusive environment. This includes diversifying leadership teams, creating safe spaces for marginalized voices, and implementing equitable hiring practices. Brands must also be willing to listen to feedback and continuously improve their efforts towards inclusivity.

 

In conclusion, while the fashion industry has made strides towards inclusivity, there’s still significant progress to be made. Embracing diversity in modern fashion means more than adhering to old standards; it’s about introducing fresh, innovative approaches, especially in the realm of weddings. Because getting married is a once-in-a-lifetime event and everyone deserves to look and feel their best.



So, modern wedding designs should reflect this inclusivity, offering a wide array of styles and sizes for every bride and groom. Additionally, exploring diverse colors for traditional wedding dresses can enrich cultural representation and personal expression. The thing is, we are living in the 21st century and it is high time for inclusivity to be the norm across all facets of fashion. Brides searching for the perfect bridal look or grooms seeking a standout wedding sherwani should have options that reflect their unique style. Ultimately, the latest designs should celebrate the rich diversity of body types worldwide, extending to all areas of fashion, including feminine men’s fashion and a little something for the more masc. women. This challenges traditional gender norms and provides more trendy options for all identities, ensuring everyone feels seen, celebrated, and fabulous on their big day.

So, that’s it for today folks…sending my best to all the brides and grooms-to-be, nervously sweating out there for their big day. DON’T WORRY, YOU’VE GOT IT!


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